1
Brief & Discovery
I initiate a project by identifying the what, who, how and why.
During this stage, I define the project’s goals, objectives, themes, deliverables, and timelines and comprehend the brand’s personality, target audience, brand voice & language, brand message & story.
2
Research
Next, I research to help identify attributes that will lead to the project’s success and create a mood board.
This allows us to make sure we’re on the same page concerning the project expectations, operational requirements, aspirations and vision.
3
Ideation
Then, we would commence the creative process.
The process begins with brainstorming and sketching draft files. In this stage, I share my ideas as rough sketches along with a rationale document to gather feedback. We engage in a back-and-forth discussion, during which I make necessary edits until we agree on a creative direction that you are satisfied with.
4
Creation
This stage involves creating refined designs based on the sketches, followed by sharing them for further feedback. I then make adjustments based on your input and provide the revised designs for your review.
5
Hand-over
I conduct a detailed review for errors, make final adjustments, and deliver the completed materials in the specified formats.
Additionally, I provide a rationale document outlining the progress and reasoning behind the creations.
6
Project Evaluation
To wrap up the collaboration, I send a project evaluation form asking for your input to let me know how your experience was working with me to help me improve my skills and services.
Work with me
Do you think I would be a fit for your project? I would love to hear from you about how I can visually bring your vision to life.
Fill in the info below, and I will revert within 24 hours!